Montag, 20. Mai 2013

Consumer Choice - Rethinking the Homo Oeconomicus (part II)

In an earlier blogpost  we have already reviewed the very popular RSA-video about what motivates people. The Economist in one its recent editions has summarized a current academic paper about the underlying mechanisms of (apparent) irrationality among human behavior, particularly decision making. It is well worth a read, not least for an input into building business models but also in general for the creation of media concepts be it advertising, webdesign or anything requiring human interaction.

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